Hey, I’m Chris Cliff—the guy behind MadMadViking.com. If you’re a man over 40 who’s tired of the daily grind stealing your edge, you’re in the right place.
I’ve been there: stuck in the 9-5 trap, battling the slow creep of fatigue, bad habits, and that nagging sense that life could be so much more. But I broke free, and now I’m here to show you how to do the same. No BS, no overpriced supplements—just real, actionable steps to reclaim your physical freedom, financial independence, and mental clarity.
My Story: From Biology Lab to Mountain Trails
Growing up in the rugged mountains of North Idaho, I always knew health wasn’t just a textbook thing—it was survival.
Several decades ago, with a freshly minted degree in Human Biology, I moved to the Seattle area to pursue my career. I bought a house started a family and mistakenly, dug blindly into the grind.
Life flashed by, and at the end of my 40s, I hit my breaking point.
I was unhappy in my career, and despite several years of therapy and effort, my marriage had come to an end after 23 years. That was when I realized, a bit too late, that it was all a trap.
As I walked out the haze of work, depression, and frustration that was my 30s and 40s, I made it my mission to live a different life, and even more importantly, to wake the men of the world up and let them know that they don’t have to grind in misery until they have a heart attack and die at 45, like my friend Kevin did.
What I Do: Freedom Over 40, Unlocked
MadMadViking is my mission to arm guys like you with the tools for a life that doesn’t suck. We’re talking:
- Physical Freedom: Busting myths like “dad bods are fine” with science-backed fitness hacks—think boiled eggs for busy mornings, sleep tweaks for natural growth hormone spikes, and Japanese-inspired diets that melt fat without starving you.
- Financial Freedom: Side hustles, gold investments, and mortgage smarts to build wealth without the Wall Street gamble. I’ve got the trends and real stories from X that show it’s doable over 40.
- Mental Freedom: Ditching weak language that holds you back, embracing minimalism, and chasing fulfillment—whether that’s a birthday run with buddies or cold-plunge therapy in the wild.
My Freedom Over 40 Newsletter drops weekly: bite-sized, no-fluff advice straight to your inbox. Join here and let’s get you moving.
When I’m Not Grinding Ink
Life’s too short for just work. You’ll find me camping under Idaho stars, road-tripping the Pacific Northwest’s backroads, or hiking trails that remind me why we fight for freedom. I chase sunrises with a thermos of coffee, chase sunsets with a good book, and chase adventures with the people who matter. That’s the real payoff—energy to live, not just exist.
Got questions? Hit me up in the comments or via the newsletter. Let’s build that unbreakable life together.
Chris Cliff Founder, MadMadViking.com North Idaho Native | Human Biology Enthusiast | Freedom Architect